Thomas Cook is championing the spirit of Yoga with the introduction of “Travolution”, on the occasion of International Yoga Day. Giving impetus to physical and mental well-being, its Travolution wellness packages, invite Indians to travel to find inner peace; yoga being an integral component. In support of the Government’s drive towards celebrating health and wellness, the company plans to revolutionize holidays into transformational travel via its unique yoga and wellness experiences.
According to Thomas Cook India’s internal data, the demand for wellness tourism has grown by over 20% YoY over the last 3 years, highlighting the new age traveller’s growing investment in self-care holidays. The touchstone of Thomas Cook India’s Travolution initiative is self-discovery and rejuvenation of the senses- by incorporating some of the most powerful yoga practices set against India’s pristine locales.
The Company is hence encouraging India to dare to disconnect through detox travel! The domestic market offers strong potential with over 26% growth in demand from metro cities and a 15% from mini-metro and Tier 2 towns. The company’s Travolution products have been designed to appeal to a wide range of consumer segments including India’s Millennials/young working professionals, couples, Gen S/Seniors, B-Leisure and corporate MICE groups