The Prince opens doors

The Prince Akatoki London, which is the inaugural luxury hotel under the newly launched global brand ‘The Prince’, has opened doors after a multimillion-pound transformation.

TT Bureau

Located centrally on Great Cumberland Place in Marylebone, the five-star luxury hotel The Prince Akatoki London (formerly The Arch London), is ready to welcome guests after a multimillion-pound refurbishment. The hotel offers an amalgamation of refined Japanese aesthetic with a unique sense of Western heritage, creating a one-of-a-kind urban sanctuary.

Takashi Goto, President & Chief Executive 0fficer, Seibu Holdings, said, “We are delighted to announce we have opened The Prince Akatoki London. This new global brand name bares our flagship brand ‘The Prince’ of Prince Hotels and aims to raise awareness about it by making full use of the brand value of Prince Hotels in Japan. Akatoki is an old expression of Akatsuki, meaning sunrise or a new beginning, and speaks to a new time for Prince Hotels, reflecting the international growth of our business.”

Commenting on the property, Simon Wan, President & Director, StayWell Holdings, said, “The new hotel will see travellers experience five-star luxury hospitality with service performed from the heart and inspired by Japan, and amenities that reflect key elements of the unique, refined and generous Japanese hospitality and culture. We look forward to showcasing the new hotel to our discerning local and international guests.”

The Prince Akatoki London is the first property to open under the newly launched The Prince Akatoki brand.

The property features timeless facilities including 82 guest rooms and suites; TOKii, a Japanese inspired restaurant; and The Malt Lounge & Bar, a sophisticated late-night destination. TOKii and The Malt Lounge and Bar will officially launch soon.

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