Thailand MICE up by 89%

After recording great outbound numbers in 2016, TravelBullz is now focusing on offering ease of business to agents and their signature quality service

Last year TravelBullz saw 70,000 travellers on their network. “Industry growth in Thailand from India is pegged at about 10-12 per cent and for Hong Kong it has shown a decline. Contrary to this, TravelBullz has shown 89 per cent growth in MICE for Thailand and 28 per cent on FIT numbers, whereas business to Hong Kong has grown over 37 percent vis-a-vis 2015. The growth on an already existing large base has not only given us confidence that we are on the right track, but have encouraged us to keep our projections for future growth ambitious,” reveals K.D. Singh, Founder & President, TravelBullz. The credit for this growth goes to their focused strategy. “We decided to focus on our strengths, which is Thailand, Hong Kong and Macao, and we had our own offices there. While we were still selling everything around the world on the system, we focused only on servicing our key destinations and the strategy paid off,” asserts Singh.

Now, TravelBullz is eyeing an overall growth of 40 per cent this year. “We would attempt to cross 1,00,000 guests in 2017 with special focus on MICE. We also have amazing offerings coming up for FIT,” he projected. Singh further stressed that as far as Hong Kong and Macau are concerned, they are the only company offering seamless package booking experience with guaranteed pricing and availability. “In Thailand, we shall come up with an exciting option for FIT business, which would be a trend setter,” he informed. There are many other products on the anvil as well. “One of the biggest offerings this year for travel partners would be the Dynamic Package Module. Second would be INR payments to facilitate ease of transaction and thereby increasing the network of travel partners across India. We have grown incredibly on 5-star hotels sales from India and China to Thailand and Hong Kong. We would focus on luxury products and new 5-star products with competitive deals that would be exclusively available on TBZ along value ads,” Singh said. TravelBullz is also investing in its sales force to reach remote towns and capture market share. Singh said that they are trying to keep it simple and do nothing fancy. Instead they are focusing on offering convenience in transaction to agents and offer high quality service on ground.

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