Rajeev Jalnapurkar, CEO, Ramoji Film City, and the only Indian representative in the APAC Government Relations Sub-committee of IAAPA, USA, explains how the attractions industry can help to increase tourist numbers to India.
The International Association of Amusement Parks and Attractions (IAAPA), Virginia USA, represents facility, supplier, and individual members from 99 countries and Jalnapurkar would be serving the Sub-committee for the year 2017. In 2017, the Sub-committee’s mission is to implement comprehensive communications and advocacy approach to educate key governments, media, consumers, public and other external constituencies. The Sub-committee will also formulate a three-year tactical plan to increase understanding and spread awareness about the amusement parks and attractions industry in the Asia Pacific region.
Jalnapurkar comments, “India offers a tremendous opportunity to increase the number of amusement destinations. Beyond the metro cities, amusement parks are accessible to a much larger community and with this objective we aim to work with the national and state governments to create better entertainment avenues for visitors.” He further points out that in comparison with any Asian country the number of foreign tourist footfalls in India is certainly low and to increase tourism attractions, the amusement park industry can add value and help in guest retention. The theme park industry is at the infant stage which offers an opportunity to contribute to its popularisation. “In order to popularise the theme park, water parks, family entertainment centres, attractions, museums etc., we need to bring in modern technology of mapping, laser show, holographic etc., which can create and enhance the experience at our heritage sites. Visitors’ attractions like these can help domestic tourism as well and add entertainment activities for the youth travellers,” adds Jalnapurkar.
IAAPI is also organising an annual exhibition which will see participation of various stakeholders from across the globe. IAAPI also rewards achievers in different disciplines.