Tag Archives: Yatra.com

Emerging markets on MOT radar

The Ministry of Tourism, Government of India, is undertaking aggressive marketing and promotional campaigns under a restructured scheme. With a thematic and market specific Incredible India 2.0 campaign, the ministry is targeting emerging markets like Japan, Spain, China and Russia. ANKITA SAXENA This year at ITB Berlin, the delegation from …

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Spotting the next disruption in travel

Virtual Assistants or chatbots, video reviews or an all-inclusive personalised online itineraries, what could be the next big wave in digital travel? Experts give their opinions. As told to AHANA GURUNG Nikhil Ganju, Country Head, TripAdvisor Domain – Online travel content, reviews The area where we are seeing the maximum …

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