TAAI opts for the right click

A new app ‘TAAI Connect’ was launched for members at the 64th TAAI Convention held in Srinagar, J&K. The association also declared 2018 as its Visit Kashmir year. Sunil Kumar, President, TAAI, tells more.

TT Bureau

Ecstatic on the response of organising the convention in Kashmir, Sunil Kumar reveals that the numbers at the convention were overwhelming. “We announced it as a limited-edition convention due to constraints on hotel rooms. Around 600 people and 60-70 local delegates travelled to Kashmir. This is the first of our convictions which has played well without bothering about local disputes or situations. If there exists a good place in this country, we must promote it. That’s the first success of a convention.”

The association launched its new application and website, powered by TP Connects, a Dubai-based technology firm. “TAAI Connect will be the future for every member of TAAI. People who have lots to sell can connect with those who have nothing to sell. The network enables the smallest agents in a small part of the country, who have no access and resources, to be as capable as any large online travel company. Over 500,000 agents would get connected to TAAI Connect for the association to talk to global vendors,” he informs.

“TAAI Connect will be the future for our members. Over 500,000 agents would get connected for the association to talk to global vendors”

Another initiative was the declaration of 2018 as the Visit Kashmir Year for TAAI. Kumar shares, “We are thrilled with the support received from the Ministry of Tourism, J&K. One gift we want to leave behind is to encourage our member agencies to promote more of J&K this year. This year, TAAI will talk about J&K everywhere, and the consistency of any promotion is what makes it successful. The Visit Kashmir programme would enable our agencies to sell more of Kashmir with more people visiting the state.”

Even the sessions at the convention reflected the same thought. Kumar reveals, “The focus was more on tourism than airlines, which is usually the case at TAAI conventions. With many of our members involved in tourism, we felt that focusing on tourism will be more relevant, especially with the launch of TAAI Connect.”