STB: Where events make impact

Singapore Tourism Board (STB) recently organised a trade webinar to highlight Singapore’s appeal as Southeast Asia’s leading destination for organising Meetings, Incentives, Conferences and Exhibitions (MICE)

TT Bureau

India is a major source market for MICE tourism in Singapore, particularly the corporate meetings and the incentive travel segments. MICE visitors today can easily travel to Singapore year-round with 17 cities offering almost 300 direct flights by six airlines weekly.

Wide array of MICE venues

Beyond state-of-the-art convention centres, many Singapore hotels located in the city centre also offer world-class MICE facilities catering to varying group sizes and needs of the business visitors. The city’s accommodation is also varied, with over 70,000 rooms offered by over 400 hotels, of which many like the Mondrian Singapore and Pan Pacific Orchard are new to market.

Sustainability

During the webinar, STB highlighted that Singapore’s MICE industry has set out its own sustainability roadmap. It was specifically mentioned that the roadmap has guided many suppliers and venues to go green. As such, MICE intermediaries or even corporates require a specific aspect or unique elements of sustainability for a group, or have to comply to certain sustainability guidelines set by their business organisations, the Singapore value proposition for sustainability would be attractive, as there is a list of eco-friendly suppliers.

Assistance schemes

STB highlighted that there are schemes available to influence intermediaries and corporates to select Singapore as the destination. These include BEiS, INSPIRE, as well as SMAP – all of which are mentioned in STB’s meeting planners guide.