STB incentivises M!CE & cruise

This year, Singapore Tourism Board (STB) will focus on M!CE and cruise travellers from India, and provide incentives to trade partners in the form of grants on cost of travel in Singapore, co-investment in marketing promotions and complimentary experiences to their clients.

Manas Dwivedi

Presenting Singapore Tourism Board’s scheme for both M!CE and cruise segments to partner with the tourism sector in harnessing growth opportunities, GB Srithar, Regional Director, India, Middle East & South Asia, STB, shared details on the latest and upcoming developments in Singapore’s tourism landscape, such as expansion of Marina Bay Sands and Resorts World, redevelopment of Sentosa together with Pulau Brani as part of a master plan, and promoting the Mandai eco- tourism hub. STB is keen on corporate and incentive travel from India and the board has envisaged two primary schemes for M!CE travellers. Under the first scheme, IN- SPIRE (In Singapore Incentive Rewards Scheme), corporate groups of 20-200 pax coming to Singapore and staying for a minimum three days will be provided a selection of 60 complimentary experiences in areas such as entertainment, nightlife and team-building, by STB. For a group of more than 250 pax, STB offers its second scheme – Business Events in Singapore Scheme (BEiS) – meant for corporates, where the board can offer a grant to offset some of the cost of travel in Singapore.

It is about how we can grow connections with the trade and bring Singapore even closer to the hearts of Indian travellers

For 2020, STB’s theme for trade engagement is ‘Growing Connections, Achieving Together’, shared Srithar. “It is about how we can grow connections with the travel trade across India and bring Singapore even closer to the hearts and minds of Indian travellers through our travel trade partners in the leisure, business, M!CE and cruise travel segments,” he added.

India is the third most important source market for Singapore after China and Indonesia. “We have been steadfastly engaging travellers through the trade, media partnerships and marketing initiatives. We look forward to another successful year of Indian visitorship,” he said.

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