TravTalk India Online Magazine
Amid an era of transformation, Singapore Tourism Board is poised for a dynamic leap into 2024. The tourism board unveils an extensive blueprint to increase tourist numbers from India.
TT Bureau
In a pivotal move, which is set to redefine the Singapore Tourism Board’s (STB) presence in India, Markus Tan assumes the role of Regional Director, unveiling ambitious plans for the first 100 days in office. Simultaneously, Kean Bon LIM, Area Director – India, South Asia and Africa International group, Singapore Tourism Board, highlights strategies for 2024, focusing on robust collaborations and innovative campaigns to attract more Indian travellers to Singapore.
Tan is poised to make a significant impact on Singapore’s tourism landscape in India. Through his comprehensive market understanding and strategic engagements, he envisions a period of intense learning and collaboration in his initial 100 days. Addressing the Indian consumer market, Tan aims to identify gaps in trade engagements, relationships, and partnerships to enhance the experience for Indian travellers visiting Singapore.
Recognizing the groundwork laid by his predecessor GB Srithar, Tan affirms his role “in building a robust relationship between Singapore and India, leveraging the foundation, strengthening connections with trade partners, along with collaborating on campaigns that can effectively penetrate the market.”
In a parallel development, Bon shares exciting plans for 2024. “Focused on intensifying efforts with travel trade partners, fostering partnerships, and unveiling new attractions,” Bon expresses enthusiasm about “exploring the vibrant Indian consumer market.”
“The primary goal for the upcoming year is to strengthen relationships within the industry, collaborating with online travel agents, airlines, and trade partners,” he shares.
He adds, “The emphasis is on constantly refreshing itineraries for both first-time and repeat visitors. Singapore Tourism Board plans to keep the travel trade updated through product update sessions and information sessions, ensuring that the diverse offerings of Singapore are well communicated.”
Looking forward to 2024, Tan outlines a strategic shift towards the family segment, citing STB’s brand health study. “Singapore is a vital and preferred destination for families, and we aim to intensify travel promotions and engage influencers to further promote family travel,” he says.
Both Tan and Bon highlight the importance of collaborating with travel trade partners. Tan underscores the significance of tier II and tier III city penetration, encouraging increased visibility and engagement with travel trade partners and consumers in these regions.
As Tan takes charge, and Bon charts the course for 2024, the Singapore Tourism Board anticipates a dynamic period of growth, collaboration and innovation under their leadership.
