TravTalk India Online Magazine
The fair strengthens its B2B meetings agenda with the sections — FITUR B2B MATCH and FITUR MICE, stressing on the importance of specialisation and professionalisation.
Manas Dwivedi
The 40th edition of FITUR, organised by IFEMA at Feria de Madrid from the January 22-26, 2020, is looking to once again become the inter- national benchmark event in the tourism industry. With a focus on specialisation, business and professionalisation, FITUR this year presents its enhanced B2B meeting programmes with FITUR B2B MATCH and FITUR MICE. In addition to the excellent participation forecasts, sustainability, technology and specialisation will still be the main lines of FITUR to exceed the results from the 2019 edition, which brought together over 11,000 exhibitor companies from 160 countries and 253,000 participants.
In addition to excellent participation forecasts, sustainability and technology, specialisation will be the main lines
The FITUR MATCH platform, which will be available on January 23 and 24, will put the participating companies in contact with a total of 140 professionals. To prepare the programme, FITUR has worked with different sources in the tourism industry and with IFEMA’s network of delegations and marketing offices that operate in more than 28 countries.
The FITUR MICE specialist programme will bring together, on January 22 and 23, representatives of 100 M!CE tourism providers with 120 qualified buyers from around the world.
FITUR TALENT is also set to launch this year, which highlights people, their talent, skills and professional qualification, as a competitiveness factor in the present and future of the global tourism industry.
Diversification and new business niches will also be well represented at FITUR through its different specialist sections that make up its portfolio, such as FITUR SCREEN, FITUR FESTIVALS, FITUR GAY (LGBT + ), FITUR HEALTH, FITURTECHY, and FITUR KNOW-HOW. In addition, the FITURNEXT Observatory continues its work focusing on sustainability for the tourism industry and will present important research findings during the fair.
