Showcasing new locales

Tourism Enterprises is exploring opportunities to bring in more destinations such as Poland, Jordon and Spain to the Indian market.

TT Bureau

The company has witnessed a steady growth for all destinations it works with, informs Ravi Gosain, Managing Director, Tourism Enterprises. He says, “We have acquired good clientele in smaller cities of India and this number is only increasing. We have noticed that these clients are loyal customers.”

Sharing details on plans to add newer destinations, Gosain says, “We are exploring opportunities to give Indian travellers a variety of options to travel to. These destinations are Poland, Jordon and Spain. We are finalising the terms and conditions and hopefully, will be able to announce this soon to the trade.”

According to him, outbound from India is growing, because of which the company is quite busy for the summer of 2018. He explains that the company expects to close good business. “The Indian market is maturing fast and customers have become knowledgeable about destinations. This is a good sign for the DMC partners to confirm bookings. One of the factors propelling this growth is the ease of procuring visas.”

In terms of marketing strategy, Tourism Enterprises is focusing on promoting its products region-wise in India. Gosain points out, “We are keen to promote the company in eastern and southern India. We are looking for some credible shows to participate in at these regions. Our approach so far was very strategic and was concentrated on marketing our products region wise and this has been quite successful so far. We will adopt similar strategies in new regions of India.”