TravTalk India Online Magazine
Mohit Sharad, Associate Vice President, Sales and Marketing, North and East India, Fern Surya Resort, says their resort provides everything a visitor may want to make lifelong memories.
TT Bureau
The Fern Surya Resort, located in Dharampur, attracts both leisure and business travellers by offering outstanding value, quality, and service, says Mohit Sharad, Associate Vice President, Sales & Marketing, North and East India.
Cocooned in the heart of the Kasauli Hills, the resort provides everything a visitor may want to make lifelong memories. Along with lovely lawns and banquet facilities, this resort also provides outdoor games and adventure activities like the Zipline, Flying Fox, Bridge Walk, Road Walk, Rappelling, Archery, and Monster Car. Having breakfast while floating in the pool gives the guests a sublime experience. The staff also arranges morning excursions throughout the resort for the adventurous guests.
B2B marketing strategy
Mohit says, “We have scheduled a few familiarization trips for B2B agents soon, beginning this month. These trips will give them first-hand information and aid in the promotion of the property. A few B2B promotions will also be run in the winter to promote the resort.”
Fern’s portfolio
Fern Hotels & Resorts operates 90 hotels at 75 different locations, totalling more than 5,000 rooms. “We recently opened our doors in The Tamarind Zinc Journey by The Fern in Anjuna, Goa, and Bhanu The Fern Forest Resort & Spa in Jambughoda, Gujarat. The company intends to debut more hotels in the following six months,” he shares.
Learning from COVID
He adds, “The ability for multitasking was taught to us by the pandemic. The staff learnt how to work within their means due to scarce resources, which encouraged multitasking. In addition, COVID improved our capacity for managing tasks remotely and taught us how to carry out plans effectively and by using technology (online).” The Fern Surya Resort, Dharampur (Kasauli hills), an hour’s drive from the Chandigarh airport, is a resort that appeals to both leisure and business tourists.
