Racing on Indian tracks

Enterprise Holdings, with its three distinct brands—Alamo Rent A Car, Enterprise Rent-A-Car, and National Car Rental—is looking at India as a potential market.

TT Bureau

As the largest global mobility provider in the world, Enterprise Holdings has customers from countries all over the globe. “We understand that customers have different needs and expectations which can range from savvy business travellers to honeymooners and family holidaymakers. We have an uncompromising focus on customer service and offer an unrivalled choice of vehicle types including small, mid-range, high-end and even exotic cars. As our customers appreciate a simple and hassle-free service, we ensure that our branches are easily accessible from airports to nearby cities. We also offer different language reservation tools, check-in kiosks and a membership service for those looking to expedite the process,” says Jay Hasler, Director International Sales—Asia, Enterprise Holdings.

Operating at more than 10,000 fully staffed neighbourhood and airport branches, the company is present in more than 90 countries and territories worldwide. “We are currently focusing on the global expansion into the Asia Pacific region after our continuous success in EMEA and Latin America. In Asia Pacific, we currently service customers in Australia, New Zealand, Guam, Saipan, Palau and Cebu for all our three brands and are looking to expand further into Southeast and Northern Asia,” reveals Hasler.

Customers can contact our local representative office throughout India or use online reservations tools at, and

Hasler believes that self-drive is the best solution to manage both time and budget wisely, compared to other methods of transportation. “Indians who want to avail the services of Enterprise Holdings can contact STIC Travel Group, its GSA in India. “Customers can contact our local representative office throughout India, travel agencies, or use their online reservations tools at, and,” explains Hasler.

He adds that it is very easy for customers to rent a car outside India. “Firstly, customers need a valid driving licence and method of payment such as a credit card. The minimum age can vary and some countries have a maximum age to rent too, so it pays to check the specific terms and conditions depending on the location. Customers are then encouraged to contact us for further information, and we are happy to answer any questions they may have regarding their rental needs outside of India.”

For different markets, the business structure and partners may vary, reveals Hasler. “We work with international travel and affinity partners, in addition to many leading global OTAs so that they offer our products to their customers worldwide. We are also frequent flyer partners with various international airline companies including Jet Airways India so that members can earn air miles by renting cars from us,” he adds.

Regarding their plans for the Indian markets, he shares, “We aim to expand our brand awareness in the Indian market and showcase the benefit of self-drive. Furthermore, we hope to grow all channels and segments of the industry we service for, especially in the leisure market with recent growth of the younger generation travelling on holiday, educational trips and visiting friends. We continue to strive to be the best car rental company in the world and continually invest in our services, products and technologies. Our goal is to be the total transportation solution for travellers worldwide, and ensure they enjoy the self-drive experience, whatever the purpose of their trip and wherever the destination may be.”

India Plans

  • With continuous investment in its services, Enterprise Holdings aims to expand its brand awareness in the Indian market and showcase the benefit of self-drive

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