Ranjitvilas offers a distinct flavour of world-class hospitality while remaining deeply rooted to its Indian Punjabi heritage. Sanjeev K Nayar, General Manager, WelcomHeritage Hotels, tells TRAVTALK about this unique farm stay and their focus on attracting domestic tourists to the property.
What distinguishes Ranjitvilas from other hotels in the region?
WelcomHeritage Ranjitvilas is a unique property developed and approved by the Punjab Heritage & Tourism Promotion Board under its Farm Tourism scheme. The property features 20 exquisitely-designed Executive Rooms each with a personal courtyard and two well-appointed Suite Rooms. These 22 themed bedrooms provide an experience within themselves. Each suit features a king size bed with character furniture and beautifully appointed bathrooms. In addition all rooms have their own patio to relax. All the furniture used here is carved and created by the best in the trade. The live preparation of evening snacks and tea in the open courtyard adds to the ambience as does the availability of ‘theka’ (temporary bar setup) and also a village type paddle pool.
WelcomHeritage Ranjitvilas is different from other branded hotels as it offers its guests a great experience, the taste of rich Punjabi heritage and culture situated away from the city
What is the ideal clientele for the property?
The property is suited for both leisure as well as corporate clientele. The property has a lounge which can be converted into a meeting room for off-shore corporate meetings. Further, it provides an ambience of being in a village and offers fascinating tours of the village on a tractor. These activities are fun and engaging for leisure travellers and can act as a stress buster for corporate executives.
What were the aesthetics kept in mind for the design and concept of the property?
The owners of Ranjitvilas spent about a year in conceptualising and developing this property. The concept was to develop it as a farm house property, giving guest an insight and to bring alive the richness of Punjab’s heritage and ‘Punjabiyat’. After completion, the property was registered with the Punjab Heritage & Tourism Promotion Board in February 2017. The property has now been flagged with WelcomHeritage brand under its Nature Resort category. The concept is to make the guest familiar with Punjab’s culture by offering various activities like – nature walks, village tour on tractor, turban tying, etc. WelcomHeritage Ranjitvilas is different from other branded hotels as it offers guests the taste of rich Punjabi heritage and culture situated away from the city’s hustle bustle yet near the city centre. With the unique product offerings, farm stay, backed with efficient and quality service.
How do you engage with the travel agents for boosting sales?
We specialise in providing experience and showcase heritage. We are in the process of promoting all our hotels in prominent geographical regions like the US, UK, Scandinavian countries and the Oriental through publishing our destination in allied brochures and tour itineraries marketed by tour operators in these regions through local DMCs. We are also focusing on the vast opportunity of domestic tourism by tying up with key wholesale operators specialising in promoting local destinations by offering them incentives and also participating in marts and roadshows in Tier II and Tier III cities with a vast potential.