Plettenberg’s exciting escapades

Plettenberg Bay in South Africa’s Western Cape may be a new region for Indian visitors, but it merits a few days stay, especially for those who love adventure, nature, wine, seafood and beautiful selfies!


While many Indian travellers already visit Plettenberg Bay, the region is still relatively new for most travellers. Plettenberg Bay has scenic beauty, adventure and luxury – three key elements that the Indian market is looking for when they visit South Africa. Patty Butterworth, Projects Manager, Plett Tourism, is already well-versed with the distinguishing characteristics of the Indian traveller.

Speaking about the reasons that would draw them, she says, “Many Indian travellers already visit Plett for several days, primarily due to the many outdoor and adrenalin-inducing adventures on offer. In particular is the world’s highest commercial bridge bungee at Bloukrans Bridge. The area also offers plenty of opportunity to experience wildlife, whale watching and bird-watching apart from offering animal sanctuary experiences.”

Monkeyland and Birds of Eden are popular among families, children and bird lovers (which is a rapidly growing segment among Indians). Butterworth says that Indian tourists also enjoy the local hiking trails which have more than 350 different endemic species. “Moreover, young couples love the area for its idyllic sights and viewing points. Couples and even some families enjoy self-drives to visit the growing vineyards in the area. Plettenberg Bay offers breathtaking opportunities for all visitors,” she adds.

Culinary options galore

Since Plett is one of those regions with a 360-degree product, it does see a good amount of traction already. “But we hope to see itineraries featuring two and three-nights in Plett alone. That said, local products do cater to the ever changing expectations of the international tourist. The introduction of vegan options and Cape Malay flavours (traditional South African cuisine best suits the Indian palate due to the depth of flavours), and mixing with Mediterranean cuisine with beautiful, fresh seafood are on offer. If the travel agents book in advance for Indian wine-tasting sessions, they will ask for your preferences and make arrangements,” Butterworth says.

The region hosted 14 travel agents from India in 2017, training them about the product. This will be continued in 2018 as well. “We also held a speed-marketing session for Indian travel agents and suppliers from Plett so that they can have contacts and are able to build itineraries together. We also participated in the India four-city road show in 2017,” she adds.

Instagram Perfect

Plettenberg Bay offers scenic beauty that makes it a must-see destination for those seeking a picture-perfect holiday. According to Butterworth, since trends indicate that young people are making holiday choices based on how their Instagram photos will look, Plett is one of those places that promises absolutely dramatic, breathtaking images.

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