TravTalk India Online Magazine
The company will soon add new clients to its growing portfolio, including a hotel chain in one of the island destinations. An emphasis on offering PR and social media services has strengthened its appeal.
Representation company Outbound Konnections is upbeat about adding new clients that are interested in tapping the India market, the latest one being a hotel chain in one of the island destinations. Without revealing the name, Komal Seth, Director, Outbound Konnections, said, “We have grown in size over the years and we now have a big PR and social media team. As a representation company, we realised that in order to grow the business we need to also focus on these two key aspects of promotion as against merely doing sales and basic marketing activities.”
The company has developed a strong PR network in South India and East India as well. “The PR team is young, dynamic is made of people from diverse backgrounds, not just travel, like advertising, hotels and data analytics. So they have out-of-the-box ideas and they know how to tap the millennials,” Seth adds.
The company now has a diverse range of clients, from airlines to tourism boards, theme parks and DMCs. Its new focus area is Europe and South America to tap more clients. “Travel products from these two regions have huge potential for the Indian market which is underserved as far as these two destinations are concerned,” she reveals.
Upcoming activities
Its client SriLankan Airlines recently commenced inaugural flights from Hyderabad, Coimbatore and Visakhapatnam. This August, it hosted an event in Kolkata for its trade partners to thank them for their support. A feather in the cap has been SriLankan Airlines’ India-Colombo-Melbourne flight starting from October 2017. Introductory fares start from as low as `40,000 for the trade. Meanwhile, Sharjah Tourism is commencing a four-city roadshow in September 2017 to Jaipur, Ahmedabad, Chennai and Hyderabad.
