Online booking more convenient?

Travel bookings have seen a substantial shift from offline to online modes, considering millenials and urban travellers use websites, travel Apps, and price comparators.

Channels used to search for travel prices and products in the past 12 months N=300

online-booking-1
 

Top 5 Reasons for Online Travel Browsing N=300

online-booking-2

Source: The Indian Digital Traveller by Criteo