Oneworld looks at US market

Oneworld Destination aims to expand its network in South East Asia and plans to launch experiential products targeting travellers in the US market.

Oneworld Destination Corporation offers a full range of destination management services and is also involved in understanding the causes of disruptions, as well as experiential travel. The company has established citywide partnerships and relationships with an extensive list of top suppliers who are vital in presenting a one-stop experience with unique encounters in extraordinary services.

With big plans for the future, Varun Kumar, Cofounder, Oneworld Destination Corporation says that team expansion is necessary to handle the wide expansion the company has seen in recent years. “We aim to maintain our client base but increase our international scope in South East Asia. We are now focusing on marketing our products and services to further strengthen our business volume and reach out to more B2B partners. We will shortly be launching products featuring adventure tourism, educational tourism and experiential travel for the US market, which we consider has been missing from this market,” he adds. Kumar mentions that they are also looking at handling tech and medical congress accommodations and land arrangements throughout the US with sales offices in India and Kuala Lumpur in Malaysia to cover representations in the Asian region.

As frequent disruptions continue to cause paradigm shifts in the industry, Kumar aims to delve into the causes of some of these trends and understand how four specific catalysts of change — the economy, consumer mindsets, enabling technology, and platforms — are disrupting the travel and hospitality industry. “Through this, companies will be able to understand what will be impacted in the near future and it will also help them to remain competitive,” he states. In addition, Oneworld Destination is also prepping to deliver an independent study on the rise of experiential travel. Kumar reveals, “We focus on the growth of experiential travel and what it means to operators, retailers and travel industry players. This report examines how top travel brands are developing their services to answer that demand and how this is further driving the evolution of adventure, active travel and rampant interest in local cultural immersion from travellers.

“We will shortly be launching products featuring adventure tourism, educational tourism and experiential travel for the US market, which we consider is missing from the market”

–Varun Kumar, Cofounder, Oneworld Destination Corporation