Far East Hospitality has rebranded Orchard Parade Hotel to Orchard Rendezvous Hotel, besides introducing a new logo for the Rendezvous brand to reflect a refreshed ideology.
Far East Hospitality has rebranded the iconic Orchard Parade Hotel to Orchard Rendezvous Hotel. The company has even tied up with the Orchid Society of South East Asia (OSSEA) to commission an orchid for Orchard Rendezvous Hotel, which will be the second property under the Rendezvous brand in Singapore.
“The rebranding of Orchard Rendezvous Hotel is part of Far East Hospitality’s continuous efforts to meet the demands of the growing mid-tier market. The Rendezvous brand caters to conventional travellers – those who appreciate a hotel with old-world charms. The property’s proximity to the central area makes it an ideal location for the growing number of business travellers to Singapore; while nearby attractions, like the botanical gardens and Orchard shopping district appeal to families,” said Arthur Kiong, Chief Executive Officer, Far East Hospitality.
Since the original building of the hotel was developed on a plot of old pepper plantation, the interiors of the new Orchard Rendezvous Hotel have also been refurbished to incorporate elements of the pepper plant. These include the delicate pepper leaf chandelier and pepper plant motif in all 388 rooms of the property. The commissioned orchid is on the level 6 at the outdoor swimming pool area and is named Vanda Orchard Rendezvous. “As a home-grown company, we are honoured to house a commissioned national flower at our property. The Vanda Orchard Rendezvous marks a new beginning for the historical landmark as Orchard Rendezvous Hotel. It signifies our belief in creating a Singapore-inspired experience for our guests,” said Kiong.
Apart from rebranding of Orchard Rendezvous Hotel, Far East Hospitality has also revamped the Rendezvous brand, which embraces romance of the past, present and future. To reflect this refreshed ideology, the company has come up with a new personable, yet distinguishable logo. Orchard Rendezvous Hotel is the first property to reflect the refreshed Rendezvous brand and the new logo. Other properties under the brand such as the Rendezvous Hotel Singapore, Rendezvous Hotel Melbourne, Rendezvous Hotel Perth Scarborough, Rendezvous Hotel Perth Central, Rendezvous Hotel Sydney The Rocks and Rendezvous Hotel Sydney Central will also be refreshed progressively.