Nurturing luxury travel

With an aim to unlock experiential luxury living and travelling, Vilasa—the luxury brand of Minar Travels, is working hard to deliver personalised and pitch perfect experience for customers. Ruhani Duggal, Director, Minar Group, briefs about her journey with luxury travelling.

TT Bureau

Promising honest commitment to quality and personalised services, Vilasa is confident of transforming luxury travel tours in India and beyond. Talking about her penchant for luxury, Ruhani Duggal, Director, Minar Group says luxury travelling is still much unexplored in India. “With a strong fondness for luxury, my thesis was also on the same subject when I graduated from the University of Bristol. Luxury travel is an area which is relatively unexplored. It’s time for people to explore new avenues in the tourism sector.”

Focusing on a wholesome luxury experience, Duggal shares, “In today’s time, luxury is much beyond than just staying at an opulent hotel. We are constantly innovating and trying to figure out ways to make the entire process pitch perfect. From the moment our representative attends to a call to the moment we bid good bye, we ensure every single step in the process is perfect; that is what luxury entails.”

Our team at Vilasa is looking at how we can target the millennial consumer. We are planning to do some surveys on the ground and start a pilot service on understanding consumers’ preferences

“We are looking to focus on experiential luxury. One of the hallmarks of luxury is that it cannot be too common. We do not operate on a demand-supply model. This is not how the luxury industry works. India has a long way to go to occupy a position in the luxury travel segment,” she further added.

Talking about innovation and digitalisation, especially for the millennials, Duggal mentions, “It’s time we take digitalisation on account. Our team at Vilasa is looking at how we can target the millennial consumer. We are planning to do some surveys on the ground. Further, we will start some pilot service on understanding the preferences of the consumer.”

Taking useful insights from the recently-concluded Tourism PowerHouse by PATA India Chapter, Duggal joyously explains, “It is very crucial to get insights about the latest trends and developments. It is also important to be aware about the challenges of the industry. In the last five years, travel industry has changed drastically. We have to be prepared for what will be coming next and keep innovating and changing. Change is inevitable but progress is optional.”

Luxury Redefined

• Minar Group is looking to focus on experiential luxury. The company does not operate on a demand-supply model