New markets in sight

By recording a decent growth in the last year, Aamantaran Travel is set to shoot its profits by entering new markets and adopting targeted marketing.

TT Bureau

While the last one year has been hard for many inbound players, Deepak Bhatnagar, MD, Aamantaran Travel, says that their performance was quite satisfactory.  Talking about his expectations from the upcoming year, he says, “We are aiming for the overall growth of 10-15 per cent over the last year for 2018-19, and are working towards reaching that goal.”

Currently, Aamantaran Travel is working closely with markets like Japan, Russia CIs, Far East, Australia, Central East and Europe. Apart from it, they are also exploring other markets. “Our focus would be to enter all emerging markets and boost our portfolio,” shares Bhatnagar.

Apart from this, he informs, “We would be looking for some new business from the market where we are not present currently, and also consolidate our share by introducing new products.”

He insists that personalised marketing is the key to go forward for them. “Our mantra is a personalised approach through various marketing and sales trips, including participation in key international tourism fair, roadshows and one-to-one meetings,” reveals Bhatnagar.

Regarding participation in WTM, he emphasises, “We are looking forward to meet some new potential buyers as it is indeed important for us as well as Indian inbound tourism to attract new operators.”

He further adds that they need support from the government. “We are looking forward to get the support of our government in our efforts to promote tourism by reducing taxes, bringing inbound under the export category and improving the overall infrastructure.”

Key Strategy

  • Aamantaran Travel’s mantra is a personalised approach through various marketing and sales trips, including participation in international tourism fairs

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