MPTM 2017 set to foster tourism

The fourth edition of Madhya Pradesh Travel Mart is all set to host buyers and exhibitors in constructive B2B sessions from October 27-29, 2017, that will help showcase the state as a year-round tourism destination.

TRIPTI MEHTA

Madhya Pradesh Tourism Board (MPTB), a nodal body formed for undertaking all tourism promotion activities for the state of Madhya Pradesh and representing the interests of all stakeholders, is organising Madhya Pradesh Travel Mart 2017 (MPTM) from October 27-29 at Hotel Lake View, Bhopal. The fourth edition of the mart seeks to portray the state as a year-round tourism destination, with a focus on both domestic and inbound tourism.

Madhya Pradesh is soaked in heritage that few are aware of. This central Indian state has always brought to the fore innovative concepts such as Jal Mahotsav that has only gained popularity since its commencement. MPTM 2017 will further the state’s presence on the tourism map of the country and the world, as the event is looking to receive a large number of attendees.

This year’s event will see in attendance over 200 national and international buyers and close to 100 domestic exhibitors. With B2B sessions scheduled over two days, that is, October 28 and 29, participants will have the opportunity to form successful collaborations and network with industry players that would include airlines, accommodation providers, destination management companies, heritage hotels, wildlife resorts, etc.

Keeping in line with the theme of the convention, ‘Discover-Seek-Explore’, MPTB will also organise post-convention tours to showcase a world of innovative products and unexplored destinations that the state has to offer.

Hari Ranjan Rao, Secretary-Tourism, Government of Madhya Pradesh, states that this year, the government has formed an advisory committee that will manage the entire event, a model ideated on the lines of Kerala Travel Mart. Supported by various trade organisations that include ADTOI, ATTOI, IATO, FAITH, TAAI and TAFI, this year’s mart will see participation from international players from European countries of Spain, Netherlands, Germany, Norway, Poland, Austria and Southeast Asian countries of Singapore and Thailand among many others.

“This year, the government has formed an advisory committee that will manage the entire event, a model ideated on the lines of Kerala Travel Mart” – Hari Ranjan Rao Secretary-Tourism Government of Madhya Pradesh

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