More feathers in their cap

Tourism Enterprise has added more DMCs like Bulgaria, Serbia and Macedonia to their portfolio and aims to grow business by around 20 per cent, reveals Ravi Gosain, Managing Director of the company.

Tourism Enterprise has recently added new DMCs to their portfolio and will now be catering to the Balkan region as well as Italy, France and Poland. Elaborating on the development, Ravi Gosain, Managing Director, Tourism Enterprise, says, “We have added new DMCs from Balkans (Bulgaria, Serbia and Macedonia), BOHEMIA and ACE Tour for Italy, France and Poland. Although we have got good response for our new destinations which we added mid-season, I am sure they will do better in coming months.”

Tourism Enterprise has successfully completed three years and have grown their market share by reaching out to the right crowd, tour operators and travel agents in India. He adds, “We have adopted a systematic approach, both in terms of adding destinations as well reaching important outbound markets. Overall, a considerable growth somewhere between 15-20 per cent on an average is expected in our business.”

This season has witnessed Dubai, Greece and Central Europe (Czech Republic, Hungary and Austria) to be to most popular destinations among Indians he states. In coming months, Gosain has planned an extensive marketing campaign through print and online social media, product knowledge sessions in major cities, as well as study tours and Fam trips to destinations promoted by the company. He feels that more training the staff is the need of the hour to be able to sell the destinations better.

“Training of counter staff or sales staff of travel agencies should be mandatory for more product knowledge for outbound destinations,” he says. “It will reduce the complaints and ease the job of DMC ’s to provide better services to Indian tourists. Tourism boards from different countries are doing great job in this area.”