Visit Malaysia 2020 is going all out to promote Desaru Coast. The country expects at least 20 to 30 per cent growth in 2018 from the Indian market.
Dato’ (Dr) Siew Ka Wei, Chairman and Datuk Seri Mirza Mohammad Taiyab, Director General, Malaysia Tourism spearheaded the launch of the new logo where Tourism Malaysia promoted Desaru Coast. The attraction has a massive theme park to attract the leisure segment.
Tourism Malaysia launched its new 2020 logo which targets strong tourism growth by 2020. There are many new offers for the travel agents in 2018 which are yet to be disclosed. When it comes to travel growth rate, India has been ranked seventh among other countries where wedding and MiCE industry are in focus.
“The Indian market is by far the best performing market in Malaysia in last 17 years. However, in the last two years we saw a slight slowdown. We ensure to come back with a good programme as we campaign for Malaysia 2020 where you will experience better exposure and more Indians coming to Malaysia,” Taiyab said. After the initial hiccups of GST, the market has surely grown. A growth of 20 to 30 per cent is expected in 2018 from the Indian travel market travelling to Malaysia, he added.
“The Indian market is by far the best performing market in Malaysia in last 17 years”
In the last budget speech by their Prime Minister, tourism has become a priority for Malaysians, as a result of which more budget has been allocated for this specific purpose. So, you will see rap-up activities in India, promotional and otherwise, Wei said.
Tourism Malaysia is making an all-out effort to increase flights from India to Malaysia with better packages to increase the tourism business.
Tourism Malaysia’s new 2020 logo targets strong tourism growth by 2020.
In terms of travel growth rate, India has been ranked seventh among other countries, where wedding and MiCE industry are specially in focus