Madame Tussauds in India

Madame Tussauds, the legendary wax museum, is soon to be launched in New Delhi as a new tourist entertainment hotspot.

Madame Tussauds Delhi will be the 23rd edition of the wax attraction which is scheduled to open in June 2017 at Regal Cinema, Connaught Place. Among other popular locations of this attraction are London, Hong Kong, Berlin, Tokyo, Singapore, and Amsterdam. The wax museum will exhibit over 50 figures from diverse leagues such as history, sports, music, film, and television. “The wax attraction will provide an immersive and exhilarating experience of the glittering world of renowned celebrities and personalities of the likes of Amitabh Bachchan, Narendra Modi, Sachin Tendulkar, Kim Kardashian, etc. We will also have a broader focus on Indian celebrities and I am sure that all the locals and tourists will cherish meeting their idols,” says Anshul Jain, General Manager and Director, Merlin Entertainments India.

The attraction will showcase 60 per cent of local and 40 per cent of international celebrities as wax figures which will be created in an excess of `1.5 crores each. The wax figures will be made in London and then imported to India which will then be managed by a local Delhi team to maintain the quality and standards of Madame Tussauds. Merlin Entertainments, the operator of the attraction, plans to invest £50 million over the next 10 years in the Indian market.

Marcel Kloos, Director-New Openings Europe, Merlin Entertainments, explains the choice of location and says, “We have always looked at areas with high footfall and popularity to open the attraction and Regal Cinema was the perfect choice for that. We are very optimistic about the success of this attraction. As of now we are focusing to create more interactive surroundings around the figures and enhance the guest experience.” The company plans to offer competitive ticket fares in order to attract large segment of Indian visitors and once open, Madame Tussauds will also offer special fares for students and groups, informed Jain. Kloos adds that the attraction can accommodate 500 visitors at a time and will be open from 9 am to 8 pm. The tickets will also be available online for the same once the attraction is open.

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