Luxury–the new mantra for M!CE

Sheraton Grand Bengaluru Whitefield Hotel & Convention Center emerges as a beacon of luxury and innovation in Bengaluru. With its state of the art facilities, strategic pricing, and commitment to personalized experiences, the property continues to set new standards in the hospitality industry, catering to a diverse range of guests and events.

Janice Alyosius

Sheraton Grand Bengaluru Whitefield Hotel & Convention Center stands as a distinguished destination in Bengaluru, offering a seamless blend of luxury, technology, and personalized services.

Giving a comprehensive overview of the hotel’s offerings and the strategic pricing approach adopted for M!CE events and weddings, Varun Mehrotra, Director -Sales and Marketing, Sheraton Grand Bengaluru Whitefield Hotel & Convention Center, says, “To effectively address distinct market segments, we have tailor-made our services for convention associations, aligning our offerings with the specific needs of different industries and professional groups. Our commitment to integrate the latest technology, combined with strategic marketing initiatives and a focus on fostering networking opportunities, firmly establishes Sheraton Grand Bengaluru Whitefield Hotel & Convention Center as the premier choice for hosting prestigious events and conferences in the dynamic city of Bengaluru.”

With 10 event spaces, further divisible into 16 breakout venues, the hotel can accommodate over 3,000 guests, solidifying its status as one of India’s largest convention hotels. The convention center, spanning 20,000 sq ft with an unobstructed height of 40 feet, serves as an ideal destination for grand weddings, trade shows, conferences, and private events.Speaking of the hotel’s peak season, Mehrotra says, “We experience peak seasons from October to March and April to September, with corresponding high occupancy rates due to holidays, festivals, and special events. Lean seasons may see a decline in occupancy rates, influenced by factors such as lower demand.”

Highlighting the special pricing for M!CE, he says, “Post-COVID, the average room rate ranges from `18,000 to `22,000 per night. For M!CE and corporate events, specialized rates consider factors like event scale, duration, and specific services. Long-term or frequent event partnerships offer customized pricing models and packages for added benefits. We adopt a strategic and tailored pricing approach for banquet facilities. M!CE event pricing includes state of the art technology, digital connectivity, and effective presentation tools. Wedding pricing considers decor, catering, venue management, and accommodation arrangements, ensuring transparent and customized packages.”