Lords Hotels & Resorts is looking at Southeast Asian countries to expand its footprints.
Lords Hotels & Resorts is available across four brand segments. Lords Plaza largely caters to the business segment, while Lords Inn, Lords Eco Inn and Lords Resorts cater to the leisure segments. Rishi Puri, Vice President, Lords Hotels & Resorts, says, “We have begun exhibiting our banner at international venues and are familiarising audiences with our offerings. We recently participated in the WTM London and were very pleased with the response. We also plan to participate in the PATA Travel Mart where we will even look at strengthening our network and possible mergers in the APAC regions. In addition, we float value added offers like clubbing guests’ stays with F&B options or free extension on stays against minimum nights’ stay bookings. We are also thinking of connecting with customers through social media.” Puri claimed that while travel agents play an important role for them, they are seeing boon in their business through Online Travel Aggregators (OTAs). “We also facilitate bookings through our website and through traditional travel agents which are more popularly used by corporates.” The group will be opening the Lords Eco Inn in Bharuch. They also plan to venture in Goa followed by properties in Delhi, Lucknow and Mumbai. “We are also in advanced stages of discussions with the promoters of niche hotel properties in Indore, Kanpur and Rishikesh,” he added. “In Nepal, we are the first midmarket hotel chain. We are also looking at possible options in South-east Asian countries and have identified a few other destinations in the Middle East and Africa. Apart from our expansion plans, we have instituted Lords Institute of Management in Surat, Gujarat for aspiring hotel management students. Also, we have a dedicated Corporate Training Management team that regularly conducts training workshops for employees on skill development,” he informed.