Local involvement for J&K

Experts from different fields speak about the strengths and weaknesses of developing tourism in the newly-carved Union Territory of Jammu & Kashmir, while discussing its future at a panel titled ‘Incredible India – Incredible Jammu, Kashmir and Ladakh’ at the Kashmironomics forum.

Ashwani Lohani, Former Chairman & Managing Director, Air India

“There is a need to put tourism in perspective, which will involve promotional campaigns, digital campaigns, participation at events, setting right of JTDC properties as there is a dearth of good hotels, and the drive to make it a vouched-for destination for tourism. J&K needs to invite the private sector for creating accommodation options and different products need to be promoted.”

Naveen Kundu, Managing Director, EbixCash Travel and Holidays

“We need to involve the people of Kashmir in the development process of tourism, as without them it won’t happen. The only issue in Kashmir is unorganised accommodation. The onus of lifting the ailing tourism sector is on private investors who need to step in and do the needful. It is now the responsibility of the residents to restore the glory of Kashmir.”

R Gopalan, Former Secy, Dept of Economic Affairs, GOI

“The administration needs to ensure that the needs of the local people are addressed while promoting the vibrant economy of the place. There is a need to first create infrastructure, work towards improved connectivity, provide the right facilities for different segments of tourism, offer good internet connectivity and ensure a proper marketing strategy for making people come to the valley.”

Priya Sethi, Former Minister and Spokesperson – J&K, BJP

“Development of new destinations for wellness, tribal tourism, theme park tourism, golf tourism, sports, etc., should be undertaken. We must encourage the film industry to come to Jammu, Kashmir and Ladakh. Also, the PPP model would allow people to invest in the UTs, which will increase the economy of both the territories. Ultimately, railways need to be brought in.”

Jyotsna Suri, Chairperson & MD, Bharat Hotels

“The scope of tourism in Kashmir is huge and there is a need for local Kashmiris to get into the integration mode. The local population needs to be involved at every level. Kashmir needs zero marketing and doesn’t really need promotion among the Indian or international community. We do not need marketing, but we need people to come, and the destination needs to be sold by travel agents.”

Asif Iqbal Burza, Managing Director, Ahad Hotels & Resorts

“We need tourists to visit J&K and share their stories and experiences, as Kashmir, besides its natural landscape, has a unique cuisine, culture and way of life. From the government, the tourism industry needs serious handholding as it is on a ‘ventilator’. We need bailout packages to survive these difficult times. The running costs are already very high and it isn’t easy.“