Lily Beach Resort aims 30% growth from India

After successfully positioning itself as a sought-after destination for MICE, Lily Beach Resort & Spa eyes more business from India. The resort has seen 20-25% increase in group inquiries from India, particularly for boutique corporate events and luxury weddings. With its picturesque setting and personalised services, it aims to achieve 30 per cent growth in bookings from the Indian market in 2024-25.

Surbhi Sharma

“This year the resort emphasises on personalised experiences, sustainable tourism and immersive cultural encounters to elevate its offerings.”

Lily Beach Resort & Spa at Huvahendhoo Island in Maldives is poised for an exciting year in 2025, focusing on more business from emerging markets and strengthening existing partnerships. As the Maldives continues to attract luxury travellers, this year the resort emphasises on personalised experiences, sustainable tourism and immersive cultural encounters to elevate its offerings.

Elaborating on the brand’s renewed vision for 2025 and ahead, Desislav Gospodinov, Group Director, Sales & Marketing, Lily Beach Resort & Spa, said, “Luxury travel is evolving, and we are staying ahead by prioritising customised experiences, wellness retreats and sustainability. With the launch of tailored wellness retreats at Tamara Spa, featuring a fusion of traditional Maldivian therapies and modern treatments, the resort is catering to travellers seeking holistic rejuvenation. The introduction of exclusive culinary journeys, including private chef-curated dinners and wine-tasting experiences, further enhances the guest experience.”

Sustainability: A core commitment

The resort is at the forefront of sustainable tourism and has implemented eco-friendly initiatives, such as minimising single-use plastics, sourcing local produce, and using photovoltaic panels for energy efficiency. “Guests can participate in reef cleaning activities to contribute to marine conservation, and the in-house water bottling plant significantly reduces plastic waste. Sustainability efforts are designed to enhance, rather than compromise, the guest experience, ensuring that luxury and environmental responsibility go hand in hand,” informed Gospodinov.

The resort holds Green Globe Certification, reinforcing its commitment to sustainability. Partnerships with local suppliers and environmental organisations not only support the Maldivian economy but also ensure that guests experience an authentic and eco-conscious stay.

India: A rising market

Talking about the India market, Gospodinov said, “India has emerged as a significant market for us, with a growing number of honeymooners, families, and premium leisure travellers choosing the resort for their Maldivian getaway. The Platinum All-Inclusive Plan is especially popular among Indian guests.”

The Platinum All-Inclusive Plan offers stress-free indulgence, ensuring guests enjoy fine dining, premium beverages and curated excursions without additional costs.

Family travel is also on the rise, with child-friendly accommodations, a dedicated kids’ club, and engaging activities like treasure hunts and dolphin-watching excursions appealing to Indian visitors. The trend of celebration travel, including milestone birthdays and destination weddings, is also gaining momentum.

MICE & weddings: A growing opportunity

Claiming that Lily Beach Resort & Spa has successfully positioned itself as a sought-after destination for MICE, Gospodinov said, “The resort has witnessed 20-25 per cent increase in group inquiries from India, particularly for boutique corporate events and luxury weddings. With its picturesque setting and personalised services, the resort aims to achieve 30 per cent growth in bookings from the Indian market in 2024-25.”

Strengthening travel trade ties in India

Citing the Indian travel trade fraternity as a “key driver” of Lily Beach Resort & Spa’s success, Gospodinov said that the resort actively engages with them through roadshows, travel fairs, webinars, Fam trips and exclusive incentive programmes and offers attractive commissions, bonus rewards and loyalty incentives. “These initiatives ensure that Indian travel professionals are well-equipped to promote our resort to their clients,” he said.

Future expansion & collaborations

Lily Beach Resort & Spa continues to explore expansion and strategic collaborations with luxury travel brands, airlines and Indian travel consortiums. “We are enhancing our offerings for Indian guests by expanding wellness experiences, curated celebration travel packages and culinary programmes,” he unveiled.

“With a strong focus on luxury, sustainability and cultural immersion, we are set to solidify our position as one of the most sought-after destinations for Indian travellers. As 2025 unfolds, the resort remains committed to delivering exceptional experiences, fostering meaningful connections and redefining luxury travel in the Maldives,” he concluded.

India Market

• 20-25%

increase Lily Beach Resort & Spa witnessed in group inquiries from India for boutique corporate events and luxury weddings

• 30%

growth in bookings the resort aims to achieve from the Indian market in 2024-25

Platinum All-Inclusive Plan popular among Indian guests, offering a luxurious and hassle-free experience