Kayak keen on partnerships

The meta-search engine is looking to partner with destinations and low-cost airlines, and is adding new tabs on its website for travel insurance and cruising.

TT Bureau

Travel meta-search engine Kayak that helps users plan their travel, is keen on partnering with stakeholders in the tourism industry, particularly low-cost carriers as well as the state and the international tourism boards. It is also looking to expand offerings by adding tabs such as travel insurance, foreign exchange, and even cruises to its existing ones.

Abhijit Mishra, Director (India & Middle East), Kayak, explains, “We want to bring more partners on board and introduce more categories. We are keen to partner with low-cost airlines in India and work with destinations, which would include state and international tourism boards. We haven’t done anything with them yet but we have been discussing with a few state boards. A partnership with us will also help them reach out to our users outside of India.”

“We are considering to add new tabs on our website for forex and travel insurance. We will add cruises as a product as and when we think it is relevant for us”

Mishra adds that apart from LCCs and destinations, Kayak is keen on expanding its car rental company base specially for international travel. “We are also considering adding new tabs on our website for forex and travel insurance. We will add cruises as a product as and when we think it is relevant for us,” he says.  If Kayak India were to add cruises, it would be easier for it to enable companies that already work with Kayak internationally on its India site.

Mishra is open to doing offline activities with trade partners as well. He says, “A lot of our spend will be directed in that direction – not just B2C but we are also open to B2B events with partners for offline awareness if we see good scope.”

 

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