Having successfully conducted a three-city roadshow in Bengaluru, Delhi and Mumbai, Jumeirah Hotels & Resorts is keen to nourish its ties with the Indian travel trade. Alessandro Aldo Cabella, Area GM, Jumeirah Group, talks about Zabeel House — the group’s new brand, and how it plans to enter the Indian market.
Jumeirah Hotels and Resorts recently conducted a three-city roadshow in Bengaluru, Delhi and Mumbai to strengthen the brand’s ties with the Indian travel trade. Besides, it aimed at introducing the hospitality’s newly opened brand – Zabeel House by Jumeirah.
Sharing more aspects of the show, Alessandro Aldo Cabella, Area General Manager, Jumeirah Group, said, “Around 18 Jumeirah properties participated in the roadshow which was attended by over 140 agents in each city, making it a huge success. The Indian market has witnessed a considerable rise in outbound luxury travel in recent years. Hence, the group is focusing on expanding and consolidating its ties with the luxury travel segment to reach out to a larger audience and gain a higher market share. And, roadshow serves as a platform to increase brand awareness and gain new consumers.”
The India market has grown by about 29-30 per cent. This growth is due to our offerings or, in view of our hotel brands that are appropriate for the market
Cabella emphasises on the importance of the Indian market. He says, “We will repeat these shows couple of times a year. We have developed a new brand called Zabeel House by Jumeirah as we felt it is necessary to have a second brand in our portfolio. This new brand has been welcomed by European travel agents and many other partners whom we met during our India visit. It’s a new vibrant brand that’s all about the neighbourhood, it’s about the location we put our hotels in – these are fun, fresh and exciting. We don’t use the standard rating of a star hotel, we call them upscale, lifestyle. Zabeel House by Jumeirah promises to be stylish, while delivering on the collection’s ‘upscale casual’ promise of sharp design and smart service, with an informal approach and a moderate price point.”
He further adds, “We already have two operational properties in Dubai. The third one will be opened by December in the Greens, Dubai. Also, the ones coming later will just not be in the UAE, but worldwide. Every property of Zabeel House by Jumeirah will have a sense of the neighbourhood because guests just don’t come to the city, but they come to a neighbourhood where they want to experience something different- a bit of an off-beat experience.”
According to Cabella, “Indian market has grown by about 29-30 per cent and we think it’s growing faster. It’s primarily because of our offerings or, in view of our hotel brands that are appropriate for the Indian market.
India as a market has our great interest. Also, response from the people we have met over the past few days, the interest from all agents, wedding planners, groups, etc, has been tremendous.
- Zabeel House by Jumeirah is all about the neighbourhood, it’s about the location of its hotels – these are fresh and exciting
- The brand promises to be stylish, while delivering on being ‘upscale casual’