Iris Reps keen on aggressive expansion

Having completed five years this June, Iris Reps has grown its client portfolio over the years with a recent addition of five new clients.

Mumbai-based Iris Reps India has completed its five-year milestone this June 2017 but it is not resting on its laurels. “This is just the beginning and there’s a lot more to come. We have recently shifted into a new office space and have added a few more clients to our portfolio,” says Alefiya Singh, Director, Iris Reps.

Some of the new clients that Iris Reps has signed up include VISTAdmc – Spain and Portugal, MGM Macau, Coco Collection Maldives, LN Garden Hotel Guangzhou, SwissGarden Group Malaysia, and IMT Travel Services – a DMC from Greece. The team has since been busy planning a strategy for each of these clients to spread awareness for the products among the trade, getting the right sales partner and participating in road shows and trade fairs.

Speaking about the India market, Singh says, “This market is no longer predictable. There is no clear segmentation in terms of B2B and B2C markets. The travellers are now more evolved and confident of planning their own itineraries and booking tickets as well as hotels online. The agents have slowly realised the importance of specialisation and diversification so they are moving into the online and mobile app space now.” Iris Reps has also evolved along with the changing market needs. “As the market evolves so do its needs and demands. We have therefore tried to connect the principals with the OTAs, running campaigns on the social media space, and actively promoting our products on various travel trade WhatsApp groups,” Singh says.

“The agents have slowly realised the importance of specialisation and GLYHUVLÀFDWLRQVRWKH\ are moving into the online and mobile app space now”- Alefiya Singh, Director, Iris Reps

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