Innovative & unique products on offer

Iris Reps has plans to bring in exciting products that have a unique proposition on offer.

Armed with a strategy to bring about changes in the dynamics of the market, however small, Iris Reps is hopeful of bringing in newer and exciting products into the market. Ale- fiya Singh, Director, Iris Reps, says, “We hope to expand our portfolio in the new year with unique clients to create excitement in the market. We should be able to get more unique destinations, boutique hotels, apartments, and theme parks as India as a market has now opened up to new experiences.”

In 2017 alone, Iris Reps added three new products to its client list – Coco Collection, VISTA DMC for Spain and Portugal, and MGM Macau. “We have a lot of activities earmarked for our travel partners for 2018. Our strategy is to aggressively promote MGM Macau and MGM Cotai in the new year,” Singh adds.

Speaking about the strategy she plans to adopt, Singh says, “It is better to approach the traditional markets for new products and seek to explore newer, tiered cities for the regular products. Kochi is one of the newer markets we are looking at for our principals.”

Iris Reps recently conducted a Fam trip for its client Swiss Garden International Hotels in Malaysia in association with Sri Lankan Airlines and Akquasun Holidays. The trip showcased its MICE possibilities and how Swiss Garden is ready to handle incentive and wedding groups from India.