Switzerland Tourism presented the destination at India Art Fair held from Feb 2-5 in New Delhi to promote Basel.
Ritu Sharma, Deputy Director and Media Manager- India, Switzerland Tourism, feels that art happens to be a segment that Indians are ready to travel for and Switzerland is very closely connected with art and culture. A large number of people across the world travel for this segment. Sharma says, “Since last year we are participating in India Art Fair as we believe this is a platform where India’s best artists showcase their creations. Thus we are promoting Switzerland and Basel here to inform the visitors about what they can explore at the cultural capital of Switzerland. The travellers may not be coming in only for art and culture but we hope to include the city of Basel and cultural experiences in their itineraries.”
Ann Muller, Sales Manager India, Basel Tourismus, points out that almost 15,000 Indian tourists visit Basel every year for various purposes. “Basel is very popular for art and culture tourism with Art Basel being the key attraction. Apart from fairs, Basel offers a plethora of attractions and activities to engage the tourists,” says Muller. She further adds that Indians travel for business as well to Basel and the destination is witnessing a growth in leisure tourists. “We are using our budgets for India market to promote the niche segment of art and culture travel as we feel this segment has a growing demand and a high potential. Travellers usually visit Basel as a stop-over destination. We hope to increase their stays in Basel and inform them about various leisure activities on offer to be involved in at the destination,” adds Muller.