Diorama Travel Management (DTM) finds the potential in India formidable and its mission is to push destinations other than Bali with an enticing proposition for Indian agents.
HAZEL JAIN FROM INDONESIA
Bali-based wholesaling inbound tour operator – Diorama Travel Management (DTM) – believes it can offer the India market a proposition it will be unable to refuse. Claiming to be the only inbound operator that runs the SIC (Seat-In-Combined) holiday packages in Indonesia, DTM wants to enter India and aggressively promote destinations other than Bali by early to mid 2017.
Sutrisno Bin Saudji, MD, DTM, says, “We are committed to promoting the entire Indonesia and not just Bali, which sells by itself. All it requires is maintenance and product innovation. For this, we need our national carrier to partner to showcase the quick and smooth internal connectivity.” The DMC had recently hosted a Fam trip in conjunction with Garuda Indonesia with 19 travel agents from India that included a one-day roadshow in Bali where they met Indonesian suppliers.
“We have now included India in our 2017 portfolio along with the Middle East, Vietnam, Sri Lanka, Bangladesh and Australia. With Garuda Indonesia flying direct from Mumbai to Jakarta via Bangkok, the time is now for us to re-consolidate its network in India and educate the market about Indonesia outside of Bali. We are focused on eight destinations within Indonesia to be promoted in the India market through value-based holiday packages,” he adds.
DTM also trains the hotels and restaurants in Indonesia about dietary requirements of Indian travellers. “We keep educating hoteliers and restaurant on the market requirements like vegetarian and Jain meals. However, since we are still insisting on including Indian restaurants in our holiday programs, there will not be much of a problem,” he says.
DTM plans to visit India early this year. It will be more to develop relationship and network with the agents. “As per our study, the India market prefers readymade holiday pakcages for Indonesia. I want all my agent friends to become ‘Indonesia Specialist Agents.’ We plan to organise a destination briefing for agents to introduce new destinations,” he says.