As MOT steps towards a new marketing strategy with the Incredible India 2.0 launch, they started the year with India being the partner country at FITUR 2018.
Inaugurated by the King and Queen of Spain, FITUR brought together more than 600 ministers, ambassadors and high-level representatives from all over the world welcoming a total of 251,000 participants. Records were broken for trade attendance, with 140,120 trade representatives from across the world. 10,000 companies participated from 165 countries.
“Spain is a super power in tourism and India is an aspiring country with respect to tourism. India and Spain have a lot of similarities as both our historic countries. India’s participation at FITUR is a major event in our tourism calendar. FITUR is one of the most prestigious tourism fairs in the world and India was happy to be partner country for this event”, says D Bala Venkatesh Varma, Ambassador of India in Spain.
The Incredible India Pavilion at FITUR 2018 had 33 travel trade partners, including state tourism departments, hotels, travel agencies, resorts and tour operators. Additionally, another 32 participants from India also participated outside the India pavilion.
“India became partner country in FITUR 2018 because we consider Spain as a very important source market”, says Satyajeet Rajan, Director General, Ministry of Tourism, Government of India.
Through its partnership status, India widened its offer of diverse tourism products beyond the traditional tourist destinations. Incredible India also focused on its themed years, with Indian Adventure Tourism being the focus for 2018. India used FITUR to highlight its luxury offering for leisure travellers, wellness tourism products like yoga and Ayurveda, cultural, nature, etc. India showcased as a global power is a rising destination for business, trade and tourism.