Inbound bets big at GITB 2018

The 11th Great Indian Travel Bazaar (GITB), to be hosted from April 22-24 in Jaipur, is set to witness over 11,000 B2B pre-fixed meetings.

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Over the years, GITB has emerged as one of the most important travel marts for inbound tourism. This year, the mega tourism and hospitality show is expecting an attendance over 275 buyers from 51 countries. The show will offer an opportunity to buyers and sellers from across industry domains to network and transact business. Approximately 280 exhibitors and sellers participating at the show belong to various tourism and hospitality domains like hotels, tour operators and representatives of state governments, informs Rahul Chakravarty, Consultant- Tourism, FICCI. The theme states at this edition of GITB are Gujarat and West Bengal. The states of Odisha and Telangana are the partner states at the show while the other participating states include Goa, Punjab and Madhya Pradesh.

Chaktavarty says, “This year around 90 per cent of the foreign buyers attending the show are completely new. These are some important industry players who have not attended the show till date and shall offer a new perspective to the trade in terms of business. The increased positive response from the industry shows the strong business sense that GITB provides year after year.”

This year around 90 per cent of foreign buyers attending the show are completely new. These are some important industry players shall offer a new perspective to the trade in terms of business

From over 3,000 B2B meetings in 2008, to 10,800 meetings in 2017, the show has come a long way in becoming a premier show for promotion of tourism in the country. This year, the show expects to raise the benchmark a little higher, wherein the total number of pre-schedualed meetings is expected to cross the 11,000 mark, adds Chakravarty. He believes that GITB’s agenda is to provide a platform for the Indian tour operators to promote the country as a choice destination for tourism to leading outbound operators. This year two reports, the FICCI-YES Bank Report and FICCI-MRSS Knowledge Paper, will also be released at the inaugural session of the exhibition.

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