Hotel Park Ocean, which began operations in mid-2016, focuses on brand awareness and expects to grow its market share in 2017 through travel partners.
Sandeep Jain, Managing Director, Hotel Park Ocean, feels that the USP of the property is its pricing along with facilities such as meetings and banquet space, spa, swimming pool and international cuisine restaurant. The hotel’s central location and accessibility to all means of transport like the bus stand, railway station and the Jaipur International Airport adds to that list.
Jain informs that they began operations in mid-2016 and the property has been doing positive business. “We have great expectations in 2017 as we already have some business on the books and our business strategy for the summer and winter season will help us grab the market share,” he says. In 2016, Hotel Park Ocean saw 60 per cent international guests and 40 per cent domestic traffic. Jain opines that there is a high demand for 3- and 4-star hotels which he is sure will increase day by day. He points out that nowadays maximum guests look for a budgeted accommodation which is well looked after and 3-4 star hotels are able to deliver this.
Discussing the growth strategy and marketing plans for 2017, Jain explains that the property is aggressively approaching the market. “We are targeting our own representations in major metro cities like the National Capital Region, Mumbai, Kolkata and Ahmedabad. We are collaborating with the print media and social media platforms to establish our presence as much as possible. We are also attending all major travel trade shows,” he says.
“A large share of our business is from the partners and that is because we are very flexible with them. We work very closely with them in order to understand their business requirements especially market specific ones such as those from the European market, Far East market or the GCC market,” adds Jain. The hotel designs market specific, tailor-made packages with its travel partners and also organises business networking events and familiarisation trips to update the trade about the products on offer, informs Jain.