Guide for industry entrants

The book, ‘Tourism: Everyone’s Business’, written by Gour Kanjilal, Executive Director, IATO and former Deputy Director General of Ministry of Tourism, Government of India was launched by M.P. Bezbaruah, Former Secretary Tourism, Government of India and Permanent Representative of UNWTO in India.

Other dignitaries present at the book launch included Subhash Goyal, Secretay General, FAITH, Pronab Sarkar, President, IATO among members of various ministries and veterans of the tourism business. Kanjilal, in his third book, has shared his views on the vibrant and rich tourism heritage of India. Most of the content in the book covers his speeches and talks addressed at various institutes of tourism in India, his writings in the national and international press, etc. Kanjilal believes the various facets of tourism are not available in any one single book and thus, the current book will be instrumental for new entrants in providing an overview of the industry.

Check Also

Direct sales key to promote outbound

For Netherlands-based DMC Saffron World B.V., India remains an important market. The company believes that …