Germany’s eco-focus pays off: Country records 85% growth in Indian visitors from January until August 2023

Tourism from India to Germany is developing well with a recovery of 496 percent in the period from January- August 2023 compared to January – August 2021. Renowned for its captivating natural landscapes and rich cultural
experiences, Germany has witnessed a significant increase in tourism from Indian cities.

Further, the German National Tourist Board (GNTB) revealed a huge 496 per cent rise in visits by Indians in the first eight month 2023 compared to the same period in 2021, underlining the country’s favorable post-pandemic recovery. Although the overall figures are still 15 per cent below the pre-pandemic level of 2019, an increase of 85 percent from 2022 is clear evidence of the country’s enduring appeal.

Additionally, with India providing 541,579 overnight stays in the first six months of 2023, compared to 339,503 in H1 2022 and just 90,843 in H1 2021, India has established itself as one of the most important and potential Asian market for inbound tourism to Germany.

To sustain this positive momentum, GNTB reintroduced its ‘Simply Feel Good’ campaign last month, providing valuable tips on environmentally initiatives to reduce carbon footprints during travelling. This campaign aligns with the demands of conscientious travellers, emphasizing Germany’s commitment to environmentally friendly travel

In tandem, the ‘Embrace German Nature’ campaign, which is running across the Indian Market through collaborations with influencers and digital campaigns, has raised awareness of Germany’s diverse natural wonders. From protected landscapes and cycling trails to rejuvenating spas and much more, the campaign resonates well with Indian travellers seeking immersive wilderness experiences.

These initiatives have significantly contributed to an increase in Indian footfall, highlighting the successful synergy between Germany’s eco-friendly offerings and the discerning tastes of Indian travellers. As visitors from the region increasingly seek both environmental consciousness and cultural exploration, Germany stands to offer enriching experiences to a growing audience, said Romit Theophilus, Director, of the German National Tourist Office in India.

For more information on Germany and its offerings, visit –

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