FITUR all set to kick-off

FITUR 2023 is set to start in Madrid, Spain, from 18 to 22 January 2023. Delegates from across the world are expected to attend the tourism fair, as the world looks forward to the revival of travel and tourism.

TT Bureau

IFEMA MADRID is all set to organise the International Tourism Fair, FITUR 2023, from 18 to 22 January 2023. It will be held at the Trade Fair Centre in Madrid, Spain. Guatemala will be a ‘FITUR 23 Partner’ under the new brand ‘Guatemala. Amazing and unstoppable’, which encompasses the industries of tourism, economy, investment and culture for the first time. Juan Arrizabalaga, Managing Director, IFEMA, said, “For FITUR, establishing this strategic alliance with Guatemala is especially important, as it helps boost its recognition as a preferential destination and its positioning as a tourist destination. We are very much looking forward to working together and joining forces for FITUR 2023.”

The latest edition of the event will see the participation of companies, countries and destinations and 10 large sections that will allow professionals to learn about and discover the business opportunities offered by these segments in communication with tourism activity.

Among them, the latest and most unique ones include FITUR Sports, which in collaboration with the Spanish Association of Manufacturers and Distributors of Sporting Goods AFYDAD will highlight the potential of sports tourism as a driver of sustainable tourism development; FITUR Cruises dedicated to “blue tourism”, which is enhanced with a large programme of proposals and B2B and B2C activities designed to promote the meeting of the cruise industry with ports, tourist destinations and the public, and FITUR Mice, which offers its agenda of professional meetings for meeting tourism, expanding its scope for the corporate and associative buyer.

FITUR Techy will offer a full programme of debates and conferences under the title “Journey to the Centre of Tourism” to talk about technology and sustainability and address issues such as the role of Artificial Intelligence, Circular Economy and Digital Twins in the tourism sector; FITUR Know How & Export, will focus on data management, digital transformation and sustainability, with SEGITTUR; FITUR Talent will focus on the evolution and management of talent.