FITUR 2017: on the click

FITUR 2017, the International Tourism Trade Fair organised by IFEMA which is due to be staged at Feria de Madrid from January 18 to 22, remains strongly committed to technology and to promoting online communication and interactivity with all exhibitors. In this regard, the trade show has started an interactive Exhibitor Guide through which exhibitors can hire, learn about participation modalities, rates, stand assembly, organisation and promotion as well as generate contacts. The interactive Exhibitor Guide, a technological tool set to facilitate communication and interactivity with the event participants, contains all the information that by going digital, adds the advantages of greater visibility, connectivity and interconnectivity with each one of the IFEMA/FITUR areas. Far more comprehensive consultations can thus be made, with all the soughtfor information only a click away; and they will be more direct, too, as the different interdepartmental contacts can be reached for opening or closing any transactions. The Guide will allow businesses, organisations and official bodies to resolve in a speedy and direct manner any queries they may have regarding their participation in the trade show. The Guide also features an Exhibitor Zone, a Co-exhibitor Section and an Exhibitor Schedule. In the contracting section, exhibitors can learn about general regulations for IFEMA and specific ones for FITUR as well as terms and forms of payment. In Participation Modalities and Rates they can choose a “turnkey” stand or a free-design stand.