Enterprising eye on travel

After adding new destination management companies (DMC) to its product portfolio, Tourism Enterprises will focus on educating travel trade from smaller cities.

TT BUREAU

Tourism Enterprises has grown organically in the last five years with nine DMC partners worldwide, informs Ravi Gosain, Managing Director, Tourism Enterprises. He explains that the company recorded a handsome growth of around 30 per cent over previous years, which is quite encouraging for the company to march forward with some higher projections. He says, “In mid 2017, we added two new DMCs—Bohemia Travel Agency for the Balkan countries—Bulgaria, Serbia and Macedonia and ACE Tours for Italy, France and Poland. We have received a good response for these destinations and recorded conversions of a few bookings despite the low Indian outbound season to Europe in winters.”

Gosain further informs that the company’s regular destinations like Sri Lanka, Dubai, Morocco, Greece, Central Europe and Romania performed well last year, where the company also added some new clients for its DMCs for these countries. “We are quite happy with the overwhelming response from the travel trade for these countries. Our forte is personalised services, prompt replies and competitive pricing offered to the Indian travel agents,” he comments.

In 2018, Tourism Enterprises’ focus will be on promoting unconventional products for its destinations, offering experiences rather than regular holidays. Gosain expects a steady demand for outbound tourism from India in 2018. He adds that the major attractions will be lesser known places with affordable holidays. “We are also looking at increasing our destinations and hopefully, in 2018, plan to bring in two-three new DMCs with exotic destinations under our portfolio. However, our major thrust is on educating travel agents and tour operators for our destinations and products. We have participated in travel marts, personal meetings with outgoing tour operators and organised roadshows, Fam trips and will continue it in this year too. We want to establish confidence among our Indian partners in the DMCs we promote. Our promotional mailers on products and offers will help travel agents to sell our destinations,” explains Gosain. The company has dedicated sales teams based in Delhi and Mumbai. This year, the company plans to increase its sales force to reach out to travel agents based in smaller cities. “Travel trade shows and marts are one of the important sources of spreading our product information to the B2B market,” adds Gosain.

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