Emirates & flydubai join forces

In the wake of a significant partnership, here is a look at how flydubai will add value and enhance its offerings to provide unmatched travel options to over 200 destinations.

June 2009 marked the commercial launch of flydubai, which in eight years has expanded its network to 93 destinations in 44 countries across Middle East, GCC, Africa, Europe, Caucasus, Central Asia and the Indian Subcontinent. The airline operates over 1,700 flights per week. It opened 62 new routes that did not previously have direct air links to Dubai or were not served by a UAE national carrier. With a single fleet of 58 modern narrow-bodied Next-Generation Boeing 737-800s, flydubai has changed the landscape of modern aviation and shown high productivity.

“As an airline we focus on simplicity, accessibility, new and innovative ways of interacting with our passengers, operating as a modern, successful company,” says Ghaith Al Ghaith, Chief Executive Officer, flydubai.

Recently, Emirates and flydubai unveiled an extensive partnership, which will see the two airlines join forces to offer unmatched travel options. Both airlines will continue to be managed independently, but will leverage each other’s network to scale up their operations and accelerate growth. The partnership includes an expansive codeshare agreement, schedule alignment and network optimisation. Along with a diverse network, flydubai continues to enhance its product offerings for passengers. 48 out of flydubai’s 58 aircraft are now equipped with Wi-Fi and Live TV services, providing passengers with greater connectivity throughout their journey.

At this year’s Arabian Travel Market, the airline unveiled its new rewards programme, OPEN. Received well by the Indian market, the highest number of members came from India with 12 per cent of the overall membership. Also at the event, flydubai launched its new holidays division-Holidays by flydubai. It aims to simplify travel by providing customers with the choice to customise packages including flights, hotels and other ancillary services. This portal allows travel agents, distributors and flydubai-authorised travel shops to design and book tailor-made packages. Not leaving the travel agents behind, flydubai is growing from and strength-to-strength and the Indian market is sure to leverage the exclusive product offerings.

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