‘Abu Dhabi Specialist Programme’ is an e-learning platform which will educate travel trade industry professionals with all destination-related information about the emirate through a series of online courses.
The Department of Culture and Tourism – Abu Dhabi will roll out the programme in three phases and several languages across 17 markets, includ India. The first phase is set to be launched on May 1, to be available to travel professionals on abudhabispecialist.com. It will equip travel trade professionals with accurate and relevant information about Abu Dhabi, supporting and encouraging them to promote the destination to consumers within their markets. It also aims to reach a wider audience of travel agents worldwide. DCT Abu Dhabi has already conducted a series of virtual workshops and meetings since the coronavirus situation unfolded. “This is a significant step forward and through it we will be able to reach a larger number of travel trade agents across the globe, including previously untapped markets like Canada and New Zealand,” says HE Saood Al Hosani, Acting Undersecretary at DCT Abu Dhabi. “This training and education platform ensures that all participating industry partners have easy and quick access to the latest content on Abu Dhabi, thus making the destination promotion aspect of their job much easier.” The courses encompassed in the programme cover information related to key attractions in Abu Dhabi, local events, accommodation options and much more. Additionally, it includes a rewards section with incentive programmes available for ‘Abu Dhabi Specialists’ – travel trade agents who graduate from the main programme.