TECHNOLOGY

‘Tech’ing the road to innovation

The digital revolution has created opportunities and the need for new technological advancements in travel to suit the demands of the Indian traveller. Abhijit Mishra, Country Director, KAYAK India Planning a holiday today is often even easier than expected due to the availability of high-speed Internet connections, enabling travellers to …

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Business in native language

Smartling facilitates translation of web pages into the local languages of targeted markets, generating new revenue streams and covering a wider network of tourists. According to a report by Common Sense Advisory – Can’t Read, Won’t Buy, 2014, 75 per cent of the buyers strongly agree that when faced with …

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New API reduces processing time

The latest version of API shows availability search results in less than a second while the structure has been optimised to lower the data size and processing time. RoomsXML has recently launched an upgraded version of its API which gives realtime access to its hotel inventory at competitive net rates. …

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Webinars reinvent digital marketing

Webinars, the new age classrooms, are gradually making space in the marketing strategies of travel agencies. The industry believes that though digital is the way forward, webinars are emerging slowly and have a long way to go to become mainstream marketing tools like exhibitions and roadshows. ANKITA SAXENA Deepak Bhatnagar, …

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Go on a technology trend spotting

Sharing Economy, Big Data and the Internet of Things (IoT) grabbed the spotlight last year and caused waves everywhere. Here are some of the emerging and prevalent trends in the travel and technology segment according to various online players. Ankur Bhatia Executive Director Bird Group “Technology is ever-evolving and the …

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