Capitalising on adventure travel

The Adventure Tour Operators Association of India (ATOAI), in partnership with Indiatourism North, Ministry of Tourism, organised the 3rd Seminar & Adventure Tourism Roadshow in New Delhi recently. The event witnessed various panel discussions, followed by a buyer and seller meet.

Suhani Sood

The Adventure Tour Operators Association of India (ATOAI), in collaboration with Indiatourism North, Ministry of Tourism, organised the 3rd Seminar & Adventure Tourism Roadshow at The Park, New Delhi, recently. The roadshow served as a catalyst for adventure tour operators and travel industry stalwarts, who shared insights and fostered connections with the trade. The event started with panel discussions on topics like border tourism, adventure tourism, responsible tourism, certificate courses, and Wilderness Responder Course.

The seminar was graced by the presence of Manisha Saxena, Director General, Ministry of Tourism, Government of India (GoI), as the Chief Guest; Vibhava Tripathi, Assistant Director General, Ministry of Tourism, GoI, RK Suman, Regional Director, North, Ministry of Tourism, GoI, and Capt. Swadesh Kumar, Founder President & Lifetime Honorary Patron, ATOAI.

Addressing the gathering, Saxena said, “There is not one adventure activity that cannot be started in India, as the country comprises geographical features of all five continents. We already have the National Strategy for Adventure Tourism in place, which we are now going to implement on the ground level.”

Sharing his views on the best industry practices, Ajeet Bajaj, President, ATOAI, said, “Our vision as an association is having India ranked among top 10 destination for adventure travel. We have been aggressively conducting roadshows across India. With a resounding success, seminars for western, central, northern and southern regions have already concluded. In the coming few months, we will also conduct roadshows for northeast and eastern region.”

Resounding success Vaibhav Kala, VP, ATOAI and Founder, Aquaterra Adventures India, said that the seminar was a resounding success. A lot of business and adventure selling happened in the second half, he shared. Concerned over the high rates of accidents in adventure tourism, Kala suggested for “proper guidelines and trained staff”. “It is possible to make India top adventure hub, only if we as a country try to reduce accidents and risk mitigation,” he said.

Save the date When asked about the next convention, Tejbir Singh Anand, Senior VP, ATOAI and Founder & MD, Holiday Moods Adventures, said, “We will be having the convention in the state of Gujarat at Statue of Unity from 14-17 December,” he said.

For choosing Gujarat as the convention venue, he said, “The upcoming convention should be very exciting because Gujarat as a state is coming up strongly.”

 

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