Business worth £3.5 bn

This year, WTM London turns 40 and is expected to generate business worth at least £3.5 billion during, and as a result of, the three-day mega event at ExCeL London.

TT Bureau

Scheduled to take place from November 4-6, 2019, WTM London is poised to be the most successful event till date with more ideas arriving to the show than ever before. As a special gift to delegates, the organisers have simplified the online registration process, upgraded its popular meetings tool, and added new technology to help capture leads. With all this, visitors can get the most out of their time and investment during the three-day travel trade event in London.

“WTM London continues to improve every year, with 2019 poised to be the most successful yet. Apart from celebrating the completion of 40 years, there are many new initiatives for the 2019 event, all designed to facilitate creation of ideas in the travel and tourism industry. Furthermore, we anticipate that more than £3.5 billion worth of business will be generated between the 5,000-plus exhibitors and 10,000-plus senior industry buyers at this year’s event,” says Simon Press, Senior Director, WTM London.

The show’s 40th anniversary will be celebrated through a collection of parties on the last day. WTM Festivals will be hosted by exhibitors and partners, where they will showcase their culture, music, and cuisine. Around one million business meetings are expected to take place at WTM London, all generating ideas that will fuel the future of the travel and tourism industry. During the three days, WTM’s exciting new video concept, # WTMStories, will give viewers an insight into travel trends as seen through the eyes of key industry figures as well as consumers.

In another first,  networking opportunities at the senior level have been upgraded, with the introduction of an invitation-only Leaders’ Lunch on day one. To celebrate the importance of the growing global tourism sector, the seven days surrounding WTM London (November 1-7) have been named London Travel Week.