In a joint initiative taken by ATOAI and Madhya Pradesh Tourism, Adventure NEXT will be held in Bhopal from December 10-12, 2018.
Adventure NEXT is going to be a gathering of international and Indian travel business professionals, and government officials interested in the domain of adventure travel, informs Shannon Stowell, Chief Executive Officer, Adventure Travel Trade Association (ATTA). He believes that India has very high potential for growth of adventure travel business. Stowell points out, “India has all the characteristics that we are looking for in a perfect destination for adventure travel with deep nature assets clubbed with cultural heritage and operators who offer physical activities. Thus, clearly the potential for growth of adventure travel is very high in India.”
This is ATTA’s first event to be hosted in Asia, and Madhya Pradesh is honoured to have the opportunity to host this event in India in Dec
Madhya Pradesh is the host state for the event. Hari Ranjan Rao, Principle Secretary Tourism, Government of Madhya Pradesh, opines that ATTA has been a front running association which hosts spectacular events and brings together the experts in the adventure tourism space worldwide. He says, “Adventure NEXT is one of the most important events of ATTA. This is the association’s first event to be hosted in Asia, and Madhya Pradesh is honoured to have the opportunity to be the host for this event in India in December. We will showcase various adventure tourism opportunities in the state and also conduct pre and post familiarisation trips to various destinations in the state.”
Swadesh Kumar, President, Adventure Tour Operators Associations of India, adds, “We wanted to bring the ATTA Annual Summit to India but were advised to first host a smaller event like Adventure NEXT. We are very happy that ATTA is finally coming to India for us to help showcase numerous adventure activities that can be done in India.”