B2B, M!CE@FITUR 2020

With a focus on business and professionalisation, FITUR 2020 has strengthened its agenda of B2B meetings with its sections FITUR B2B MATCH and FITUR MICE.

TT Bureau

Celebrating its 40th anniversary next year, FITUR 2020, the international tourism fair organised by IFEMA from January 22-26 at Feria de Madrid, presents its strongly enhanced B2B meeting programmes. The FITUR B2B MATCH agenda for tour operators’ and agencies’ international buyers, and FITUR MICE, the agenda specialising in incentive tourism, meetings and business travel, have proved to be an effective tool, bringing together a large amount of business activity during FITUR’s business visitor days. In the last edition, within the scope of these two programmes, more than 9,000 B2B meetings were held with buyers from all over the world.

For meetings, incentives and business travel tourism, a growing business segment and key to the tourism industry, the FITUR MICE specialist programme will bring together on January 22-23, representatives of 100 M!CE tourism providers with 120 qualified buyers from around the world. Spain, with 595 international events, is in third position in the ranking of the International Congresses and Conventions Association — ICCA 2019, only behind the United States (947) and Germany (642).

Diversification and new business niches will also be well represented at FITUR through its different specialist sections that make up its portfolio.